I love business. Back in college, I loved taking business classes with only two exceptions--business law (BORRRR-ING) and the application of human resources (like firing people). Other than that, I was so jazzed about all of my classes. I found it all so fascinating and intuitive. Make revenue, account for expenses, count the cash. If you're negative at the end, play with the variables to see how you can increase revenue and/or decrease expenses. For instance, conduct a marketing campaign and see how that it affects the numbers or hire a new CFO.
I truly enjoy it.
Alas, I know business isn't necessarily the noblest of professions, so I don't work in business directly right now. (And I'm too lazy to commute to Seattle, let's be honest.)
One premise that I remember from all of my economics classes is that people are rational decision-makers. They will analyze the price and utility of a good, and then they will come to a rational decision about whether to buy it.
I contend that people are not rational, myself included. There are so many irrational decision-makers in the world that make cost-benefit decisions based on emotion. I don't even know how the premise of economics can be true. Back then I accepted the premise to be true because I was the type to take whatever a professor said as fact. And then I keep observing real life, and it does not operate like those pretty graphs I made in economics.
I liked those pretty graphs that made sense. When reality can't be so graphed so easily, it befuddles me.